Robert Rose
Content Marketing Institute
Los Angeles, CA, United States
Contact Robert
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Past articles by Robert:
Don't Make SEO the Reason for Your Content Marketing Strategy
SEO isn’t the best grounding for a new content marketing program. Here’s what you should think about instead. – Content Marketing Institute → Read More
Your 2023 Planning Shouldn’t Be All About That Tech
Don’t expect content marketing tech purchases to realize all your 2023 content dreams. Focus on big ideas and planning instead. – Content Marketing Institute → Read More
How To Plan a Content 'Season' Like a Hollywood Showrunner
Plan your content marketing the way a TV showrunner would – as an overarching story that unfolds over time – with these tips from the Content Marketing Institute → Read More
We Don't Talk About Creative Burnout – This Is Why We Should [Rose Colored Glasses]
A content strategy that causes team burnout puts a precious business resource at risk. Try these antidotes from the Content Marketing Institute → Read More
Content Strategy – Not Content – Can Be Your Brand's Competitive Advantage [Rose-Colored Glasses]
Robert Rose explains how a content strategy can provide a competitive advantage even though the content itself doesn’t. – Content Marketing Institute → Read More
What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]
Lost your inspiration for content marketing? Read on to find your next breath. – Content Marketing Institute → Read More
Yet Another Reason Not To Build Your Content Home on Rented Land
You’ve heard the advice, “Don’t build your home on rented land.” Find out what it means (and doesn’t mean) for your content program – Content Marketing Institute → Read More
The One Thing Content Marketers Love and Hate More Than Writing
Here's why you need a content tech stack (not a classic martech one) and what should go in it – Content Marketing Institute → Read More
How Planning To Fail Can Succeed [Rose-Colored Glasses]
If your content marketing fails only when you try to succeed, you miss out on the value of deliberate mistakes. – Content Marketing Institute → Read More
B2C Marketers: Make Sure You Are on Stable Ground [New Research]
Look at what B2C content marketers are doing and expecting for 2022 in the Content Marketing Institute’s latest research. → Read More
Beyond the PDF: Why B2B Content Marketing Demands an Evolution
B2B marketers risk old formats dragging them down or becoming the next Blockbuster. Here’s what to know and how to change that – Content Marketing Institute → Read More
How To Make a Better Case for Content Marketing in 2021
Make a better argument for content marketing as part of an integrated marketing strategy, not one-off campaigns – Content Marketing Institute → Read More
How to Build a Content Optimization Process [Video Series]
Create a modern content optimization framework that focuses on the audience first and tech second – Content Marketing Institute → Read More
How Content Operations Magically Balances Creativity and Scale
Choose one of four content operations models that let marketers act like creative kids and still produce an efficient, scalable product – Content Marketing Institute → Read More
What Does Media Planning Have to Do With Social Media Strategy?
A guide to media planning for content marketers to do better with their owned media and more – Content Marketing Institute → Read More
Don't Let Content Marketing Be a Dead-End Career [New Framework]
Structure career paths – leadership and skill-specific – for content marketers inside your company. Here’s how – Content Marketing Institute → Read More
Demand Gen for Content Marketing in the Next Decade [New Research]
Demand gen goals once involved creating content for search and satisfying prospects’ information needs. That’s no longer enough – Content Marketing Institute → Read More
Your Audience Is Not the Same as Your Marketing Database
Explore what an audience really is, why it’s valuable to your brand, and how to build one – Content Marketing Institute → Read More
3 Secrets to Writing Better Video and Audio Scripts [Examples]
Learn from a content marketing insider why every good video, podcast, and presentation should have a written script – Content Marketing Institute → Read More
How to Make a Weekly Podcast: A Step-by-Step Guide
Walk through a real-life pre-production, production, and post-production process to publish a podcast – Content Marketing Institute → Read More