Alexandra Bruell, Wall Street Journal

Alexandra Bruell

Wall Street Journal

New York, NY, United States

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Recent:
  • Wall Street Journal
Past:
  • Cashay
  • Fox Business
  • Advertising Age

Recent articles by Alex:

Brands No Longer See Metaverse-Like Worlds as Abstract Gimmicks

The metaverse remains years away from being adopted by a large number of users, but Chipotle, Verizon and others are turning to it to improve brand recognition and get existing customers more engaged. → Read More

How Christie’s Is Pitching Its Expansion From Picassos to NFTs

Neda Whitney, Christie’s head of marketing for the Americas, talks about demystifying nonfungible tokens, showing up in the metaverse and reaching a younger bidder with a new definition of luxury. → Read More

Luggage Brand Away Names Melissa Weiss as Its CMO

She joins as the direct-to-consumer travel brand is on a C-suite hiring spree and as the travel industry revives following the worst of the pandemic. → Read More

Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million

DoubleVerify, which helps advertisers avoid inappropriate digital content, is buying OpenSlate in its effort to add social-video tools. → Read More

Omnicom Names Media Agency Boss Daryl Simm as President, Operating Chief

Ad giant Omnicom Group has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly created role of president and chief operating officer of the larger ad holding company. → Read More

WPP Raises Its Revenue Outlook After Third-Quarter Growth

Advertising giant WPP raised its guidance for revenue growth this year after its clients continued to invest in marketing in the third quarter and like-for-like net revenue in the period increased 15.7% compared with 2020, the company said. → Read More

CVS Health Launches $25 Million Ad Campaign Focused on ‘Healthy’

CVS Health is introducing its first major ad campaign aiming to show the breadth of its health services and the role that the company played during the Covid-19 pandemic. → Read More

VideoAmp Raises $275 Million as It Aims to Accelerate Growth

Media measurement company VideoAmp has raised $275 million in a series F round of funding as it pursues its efforts to take a slice of the media measurement business dominated by Nielsen, the company said. → Read More

Kargo Acquires E-Commerce Ad-Tech Firm for $64 Million

Advertising-technology company Kargo Global has acquired StitcherAds, an ad-tech firm focused on driving e-commerce sales, for $64 million. → Read More

Publicis Raises Full-Year Revenue Forecast After Third-Quarter Growth

The advertising company boosted its outlook for 2021 organic revenue growth thanks to strong demand for digital marketing services in the third quarter. → Read More

Marketing Veteran Lou Paskalis Named President at Ad Association MMA

Mr. Paskalis, most recently a senior marketing and media executive at Bank of America, was tapped to help the trade association broaden its focus. → Read More

McCann Taps Nike Veteran to Fill Top Creative Role

The hiring of Alex Lopez, who has worked at Nike for 23 years, represents a shift for the ad-agency group as it adapts to a changing advertising landscape. → Read More

New York Mets Embark on Branding Effort to Build Cred and Win Young Fans

Mets owner Steven Cohen is entrusting Range Media Partners with raising the team’s profile to a young, diverse audience. Still in development, the effort could feature live comedy, new design and special events. → Read More

Progressive Taps Packaged-Goods Veteran Remi Kent as Marketing Chief

Insurance giant Progressive said it has tapped packaged-goods marketing veteran Remi Kent to succeed Jeff Charney as its chief marketing officer starting in November. → Read More

Antivaping Campaign Highlights Mental Health by Pitching ‘Depression Sticks’

Truth Initiative ads show a fictional marketing executive trying to sell the fake e-cigarette to a real store and seeking support from influencers. → Read More

Nielsen’s Grip Over TV Ratings Loosens Amid Streaming Boom

The company faces a double whammy: challenges in its legacy products and customers looking for alternative ways to measure streaming viewership. → Read More

Ryan Reynolds’s Ad Shop Parent Taps Marketing Vet Joanne Bradford

Ms. Bradford, who started in the role in mid-August, is charged with accelerating growth internationally and inking new partnerships across media, agency and technology companies, said MNTN Chief Executive Mark Douglas. → Read More

McDonald’s Taps Petco’s Tariq Hassan to Lead U.S. Marketing

The fast-food company has named new marketing chiefs for the U.S. and globally amid its push for more effective marketing aimed at boosting its brand and customer experience efforts. → Read More

Three News Organizations Complete Kabul Evacuation Following Dangerous Encounters

Wall Street Journal colleagues and their families experienced failed escape attempts and beatings by the Taliban. → Read More

News Organizations Make Progress in Getting Workers Out of Afghanistan

Some are also committing to continuing their coverage inside the country, while monitoring the safety of remaining staff following the Taliban takeover. → Read More