Brent Pohlman
Business 2 Community
Omaha, NE, United States
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Past articles by Brent:
Time for a Major Disruption
Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something “big” I could do to get people’s attention. More thought and effort is needed to make a differ… → Read More
Stepping Away from the News
In 2018, I am finding that things are changing right before our eyes. People are up in arms about the recent changes in Facebook and the effect it will have on their sites and paid advertising. The �… → Read More
Getting Noticed Online – My Attitude Needed to Change
I’ve read a lot of articles about getting noticed online. I spent the last 10 years looking at this concept. Social media consumed my time. I witnessed many ways to get noticed. Some good ways that… → Read More
Social Media – Be Real and See Real Results
In 2018, I really believe we will see a backlash on news feeds, senseless discussions and more people leaving sites like Facebook and Twitter. My response – “It’s about time.” I feel like peo… → Read More
Organic Search is Not Dead
I am tired of the notion that all good search marketing has to be paid. There has been too much emphasis on this idea. The easy way out is to put out some paid ads on Facebook or Google, and you will… → Read More
Focused More On Results
Every year, I look at our workplace, and I try to find ways to make a difference at work. Each year the following topics come up: Management needs more training Employees need more training We need t… → Read More
Achieving Success Starts With Marketing
Success Depends on Marketing Many people ask me why I maintain a marketing blog site. The truth is, I never plan to stop marketing. It is in my blood and it is a part of my mantra. When I came back t… → Read More
Marketing Starts With Work Culture
The only way to be effective at marketing is to start with the current company culture. I have seen this occur throughout my career. Engagement needs to occur with employees first if it is going to b… → Read More
Marketing is More than Social Media
Over the past few months, I am really seeing a whole new way of getting people’s attention. I believe the following changes are happening right before our eyes. People are tired of sifting through… → Read More
Who Should Come First – Customers or Employees?
This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help thi… → Read More
What Is the ROI of Not Being Found?
I believe we are entering some increasingly changing times that will alter the course of what marketing looks like. Some companies are going through a BRAND IDENTITY crisis. Look at all the mergers,… → Read More
Delivering a Better Experience
What does better service look like and how do I get there quickly? People look at service from so many directions. Companies are trying all kinds of ways to get people’s attention and to keep them… → Read More
Are Company Websites Losing Their Reach?
Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don’t s… → Read More
Looking More at Disruption Planning
Today, Amazon is everyone’s competition in one way or another. Amazon started out with books and quickly moved to retail goods, perishable goods, cell phones (did not do so well in this area), tabl… → Read More
Social Media – Have a Focus and Keep it Simple
I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting… → Read More
Dealing With Disruptions in the Marketplace
Welcome to the “Age of Disruption.” Today, the fact that clients are in control is really driving home the need for businesses to reinvent themselves on a much more frequent basis. At the company… → Read More
Combat Negativity
Negativity – I don’t like talking about this topic. There is way too much of it in today’s world.Just watch the news locally or nationally, and the focus is always on the “negative story.”… → Read More
Taking Client Service To A Higher Level
Over the past two couple of years, it has come to my attention that people have really different views on the topic of serving clients. Here are some examples of what I am talking about: A client cal… → Read More
Social Media – Actions Speak Louder than Words
Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth th… → Read More
Getting to the Heart!
I am sooooo busy!!! Seriously, that last sentence is a bunch of crap. It is an excellent excuse that we hear every day. Below is the phase we should be telling people if we are really honest. Better… → Read More