Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
Recent: |
|
Past: |
|
For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries. And no one is talking about bringing back in-person gatherings anytime soon. If you’ve been staring down the number of leads you drove… → Read More
It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away. Since then, everything has gone sideways. All in-person events have been canceled, from B2B conferences to trade shows… → Read More
It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had... → Read More
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their lunch. At the time, it was perhaps the most powerful example of how AI was starting to change our ideas of what computers can do. And, in the eight years since, we have struggled between how AI is magic and… → Read More
William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for y… → Read More
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? E… → Read More
William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of what is possible. Personalization is one of my personal hobby horses. There… → Read More
William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of what is possible. Personalization is one of my personal hobby horses. There… → Read More
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we can put the AI genie back in the b… → Read More
Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But w… → Read More
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to us feeble humans when AI finally arrives.… → Read More
Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. But what do you track when there is no conversion to mark success? If someone comes to your website with a question, and finds the answer, there isn’t necessarily a conversion. Let’s take an example. I am… → Read More
According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%? Wouldn’t you want to do something about that?… → Read More
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to us feeble humans when AI finally arrives. Skynet might be the stuff of fiction, but it’s the kind of scary idea that toys with our imaginations. When we aren’t worried that the machines will make the human race extinct, we worry that it will take our… → Read More
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to us feeble humans when AI finally arrives. Skynet might be the stuff of fiction, but it’s the kind of scary idea that toys with our imaginations. When we aren’t worried that the machines will make the human race extinct, we worry that it will take our… → Read More
According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%? Wouldn’t you want to do something about that? I mean, it’s as if I asked you if you would like a 20% budget increase. Yes, right? Ad fraud is similar to a lot of problems out there. It’s human nature to ignore problems that we don’t know how to… → Read More
That headline isn’t fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at the rest of you. Here are the reasons I have been told tha… → Read More
I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. I am glad that I have B2C in my background, however, because it has he… → Read More
Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the c… → Read More
That headline isn’t fair to everyone, because some marketers are really working to make site search better. But I am pointing my finger at the rest of you. Here are the reasons I have been told that you are ignoring fixing your site search: * No one uses it. So, if it is terrible, it is a sign of intelligence that your customers avoid it. But guess what? If you look at your analytics, you will… → Read More