Maxine Eggenberger
Who What Wear UK
United Kingdom
Contact Maxine
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Maxine:
7 "Outdated" Trends That Have Officially Made a Comeback
Recently the Who What Wear team were talking about the fashion trends that have made a comeback this year; here are 7 we actually want to wear. → Read More
Suddenly, These 8 Trends Are Popping Up All Over Instagram
During a recent scrolling session, I came across eight Instagram fashion trends for 2023 that I think you'll love just as much as I do. See them here. → Read More
Honestly, These Jean Trends Feel a Little Dated—6 That Are So Much Fresher
According to our editors, some jeans trends are feeling a little dated this year—here are the ones they're passing on and the jeans they'll wear instead. → Read More
9 Simple Styling Tricks That Will Make Your Outfits Look Elevated This Spring
I've scoured Instagram to find nine spring fashion styling ideas that will elevate your outfits this season. See the looks and shop the key pieces here. → Read More
9 Stylish Women Across the UK Just Shared Their Spring Wish Lists With Me
From Edinburgh to Brighton via Manchester and London, nine fashion people from across the UK share their wish lists and trend predictions for spring. → Read More
Katie Holmes Just Wore the Mango Skirt I Know Fashion Editors Are Buying Too
I know Katie Holmes's Mango pleated skirt was going to divide opinion amongst our editors. See the look and shop the sleek skirt here. → Read More
When French Girls Wear Leggings, These Are the Outfit Formulas They Rely On
That's right, French girls do indeed wear leggings, often in unexpected ways. Click through to see five looks you can easily re-create. → Read More
Zara’s Bomber Jackets Are Internet-Famous and Selling Out Fast
Zara's bomber jackets keep cropping up on TikTok and Instagram, making them one of the most in-demand items this season. Click through to shop them. → Read More
17 Easy Street Style Looks I Really Loved from Copenhagen Fashion Week
Easy outfits were the order of the day during Copenhagen Fashion Week; see the 17 street style looks I really loved and would gladly re-create myself. → Read More
5 Easy Trench Coat-and-Loafer Outfits I’ll Live In This Spring
I've assembled 5 easy trench coat and loafer outfits I know I can rely on this spring. See and shop them here. → Read More
Katie Holmes Just Wore the Perfect Low-Key Outfit for February
Katie Holmes's latest casual outfit is one of her finest, and features a trouser trend we've long been overlooking. See it here. → Read More
Forget Passing Trends—These 7 Spring Shoe Styles Always Come Back Around
When it comes to the spring shoe trends that matter most for 2023, I've found seven pairs that make the cut. See them here. → Read More
I Used to Avoid Leggings—Now, I Can't Stop Thinking About These 5 Styles
If you're interested in finding out what the new leggings trends for 2023 are, you've come to the place, for I've found 5 that look impossibly chic. → Read More
7 Low-Key Trends That Will Keep Your Outfits Looking Fresh This Year
From the cutest throwback jewellery to the easy way to update your flat shoes, click through to see the seven low-key microtrends I love for 2023. → Read More
Hailey Bieber Swapped Her Ankle Boots for the Trend That's All Over Zara and M&S
Hailey Bieber is a trendsetter, this we know, but this week she wore the boot trend I didn't expect to make a comeback. See it here. → Read More
6 Trends French Girls Deem Essential for 2023
I've identified six French fashion trends for 2023 that people in the country are already wearing, most of which aren't your usual Parisian pieces. → Read More
6 Minimalists Just Shared Their Trend-Proof Wish Lists With Me
When it comes to investing in classic, trend-proof pieces, these are the six influencers I turn to. Now, they've shared their wish lists for 2023. → Read More
Black Boots Never Go Out of Style—24 Pairs You'll Want to Wear Forever
Black boots are my shoe weakness—here are 24 pairs I think are the best on the market right now. See them here. → Read More
Honestly? These 6 Trends Feel a Little Dated, According to Our Editors
When it comes to the trend that feel "dated" in 2023, our editors have very different opinions on which they're pausing on. Read their takes here. → Read More
M&S Is Doing This French-Girl Staple Better Than Anyone Else Right Now
Marks & Spencer's striped jumpers are some of the best on the market right now. See my edit of the brand's impeccable versions of the French-girl staple. → Read More