Lou Carlozo
Reverb
Chicago, IL, United States
Contact Lou
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lou:
Prince's Drum Machine: How His Use of the Linn LM-1 Heralded a New Age of Pop Rhythm Creation
In the hands of the Purple One, the pioneering drum machine turned into a hit machine. Here's how he tweaked, twisted, and transformed its sound. → Read More
Could this simple proposal help boost retirement savings?
Auto portability could help prevent retirement account leakage when workers change jobs. → Read More
Blockchain opens new era for cross-border payments
Blockchain could streamline how money moves between nations. → Read More
10 Worst Wall Street Opinions in History
Wall Street has never had a shortage of strong opinions. In a few hours of watching cable news, you are likely to hear financial pundits make dozens of predictions -- many of them contradicting each... → Read More
Interview: Steve Earle on Vintage Guitars Old and New
Head over to Carter Vintage Guitars' official Reverb shop to buy one of the guitars that Steve Earle is parting with. → Read More
What is blockchain?
Here's a primer on the potentially transformative digital ledger technology. → Read More
Alesis HR–16: The Great Forgotten Drum Machine of the '80s
Introduced as a high–quality drum machine with no frills, the HR–16 hit hard then disappeared. → Read More
The True Story of the Vox UL730: the Amp Behind Sgt. Pepper's
This is the story of a little Vox experiment that led to some of the most iconic guitar tones in rock history. → Read More
Gear Tribute: The Shure SM57, From 'Rumours' to The White House
We take a look at the humble SM57, cheap enough for every studio and uniting rockstars and presidents. → Read More
Why finance executives should care about blockchain
This column discusses five reasons finance executives should care about blockchain and its potential. → Read More
How to Choose the Best Studio Monitors for Any Home Recording Setup
Don't know where to start when buying monitors? Do you just want an upgrade? We've got you covered. → Read More
You Won't Believe How Much You'll Save Thrift Shopping for Clothes
If Macklemore is to be believed, then going to the thrift store for solid deals on clothing is a practice worth extolling in song. That's because these stores frequently offer wares in exceptional condition. So just how much can you save with secondhand clothing? → Read More
How organizations can increase 401(k) participation
This column offers seven ways finance departments can boost employee participation and investment in 401(k) plans. → Read More
What CFOs need to know about joint ventures and alliances
They’re hot business growth tools—but they demand cool-headed preparation before you put the hammer down. → Read More
5 biggest challenges controllers face—and how to take control
This article examines how controllers can address technology issues, budgetary constraints, and more. → Read More
Home Studio Headphone Basics: What Every Engineer Should Know
Making the right headphone choices, even on a low budget, amounts to nothing less than a game changer. → Read More
10 Essential Plugins For Your Desert Island Studio
There are countless plugins available for anybody in the DAW world—we review some of the best. → Read More
5 Home Studio Upgrades to Make Your Recordings Sound Less Like Demos
As they accelerated my growth curve at rocket speed and deep-space depth, I came to understand the value of great gear, great ears and focused listening. Here I offer my collected observations on five recording studio upgrades that will lift your best efforts to the next level. → Read More
10 Tips for Recording the Old School Way
Recording in digital marks a great leap forward, no doubt. The same band that might’ve invested $10,000 in an album a generation ago can buy a tricked-out Pro Tools rig and plug-in suite today, and record as many songs and albums as they want. → Read More
Lights, Camera, Auction: 5 Terrible Product Placements in Movies and TV
Hershey's pulled off a marketing coup when Reese's Pieces were featured in E.T.. But other companies haven't fared so well, from fast food chains to sneaker brands. Here's a look at the five worst attempts at product placement. (Spoiler: Poor Bing is on our list twice.) → Read More