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You don’t have much time to make an impression, so here's how to get it right. → Read More
A look at the Facebook ad trends marketers should be aware of this year. → Read More
QA score provides a quality metric that can redefine both your e-commerce data analytics and your customer experience as a whole. → Read More
SMS is best understood as a small part of a larger marketing strategy. Use it for quick updates, and things you want people to take action on immediately. → Read More
For any business involved in website development, ADA compliance is a must. If not, the consequences could prove costly to both your clients and your own bottom line. → Read More
If you run an e-commerce business of your own, product development and marketing are only half the battle; you'll need a rock-solid landing page, as well. → Read More
Caught in a global pandemic, more people are shopping online that ever before. While a blessing for e-commerce brands, they must focus on web accessibility. → Read More
Business data is increasingly important to companies of all sizes, in all industries. Here are five business data trends to watch in the coming year. → Read More
2020 will be here before we know it, and if you’re like me, that means that you’re already looking ahead to how you can improve your e-commerce business in the year to come. While there are many things you can do to improve the profitability of your e-commerce brand, such as improving your supply chain […] → Read More
The days of producing a product in one place are pretty much gone. If your product is even slightly complex, you’re probably sourcing supplies from a few different suppliers. And they may be sourcing from other suppliers still. These tiers of suppliers (tier one and tier two) are where most of your manufacturing issues and […] → Read More
Here's how e-commerce entrepreneurs and online store owners can make sure their websites are as accessible as possible for consumers with special needs. → Read More
It's one thing to build an effective employee training program. It's yet another to build an employee training program that will stand the test of time. → Read More
Before you launch a new app, know how you're going to market it correctly. → Read More
Every project, especially those for enterprise businesses, needs a clear hierarchy of task importance; this is easy in concept and hard in application. I can personally attest to the fact that prioritizing complex projects is much easier said than done, especially when it comes to managing employees. Since I do my best to hire top-shelf […] → Read More
Web accessibility is a bigger deal than you might think … Did you know that Beyonce’s website is under fire for its lack of accessibility? Or that Domino’s is fighting the Supreme Court over a website accessibility lawsuit filed by a blind customer? Lawsuits about accessibility for disabled internet users have climbed through the roof, […] → Read More
I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. the internet. But with the exponential growth of e-commerce in recent years, customers are increasingly utilizing multiple online platforms — with an emphasis on “multiple.” As their shopping experience gets easier, our jobs as e-commerce entrepreneurs… → Read More
When it comes to social media and the workplace, platforms like Facebook and Twitter are typically viewed as distractions, rather than assets. However, when used properly, social media can become an invaluable tool for keeping employees more engaged, happy and connected at work. While companies certainly need to enforce set guidelines for personal social media […] → Read More
Though there are many issues startup founders need to address if they wish to achieve rapid growth, few concepts are gaining as much attention as “disruption.” After all, many of the most successful companies in the world have gained their status by disrupting their associated industries — and it seems like new innovators pop up […] → Read More
Successful startups don’t remain as one- or two-person operations running out of a home office forever. As demand for your product or service grows, so too will the need to scale your business. Business growth is an exciting time — I know because I’ve experienced it firsthand! But while achieving rapid growth is an admirable […] → Read More
What’s the secret to growing a successful business? If you’re like me, you’ve probably read countless articles touting the importance of “the hustle” and “the grind.” It’s the idea that you as a CEO should be working 80 hour weeks and pushing your employees to give more of their own time in the effort to […] → Read More