Tessa Wegert
The Muse
New York, United States
Contact Tessa
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Tessa:
4 Ways VR Will Impact the Future of Tech Careers
Virtual reality is changing the way you work. Here's how. → Read More
5 Things Marketers Need to Know About Gen Z
How can brands relate to the first generation of kids who learned to swipe before they could walk? Here’s what you need to know about Gen Z. → Read More
Three low cost strategies to enhance your Mother’s Day marketing
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 2015. That’s the highest amount in over a decade, amounting to more than $21 billion in Mother’s Day spending overall. We’re already seeing some elaborate marketing campaigns this year. JC Penney is taking Pinterest into the physical realm by erecting… → Read More
Three low cost strategies to enhance your Mother’s Day marketing
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 2015. That’s the highest amount in over a decade, amounting to more than $21 billion in Mother’s Day spending overall. We’re already seeing some elaborate marketing campaigns this year. JC Penney is taking Pinterest into the physical realm by erecting… → Read More
Four tips for incorporating emojis into your marketing
There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right. → Read More
Four tips for incorporating emojis into your marketing
There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right. → Read More
To create better content, know your consumers
You spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing goals and staying on brand. But how much do you really know about the customers consuming it? In its recently released 2016 Digital Marketer Report, Experian Marketing Services found that 38 percent of marketers worldwide believe knowing their… → Read More
Cause marketing can be a mutually beneficial strategy
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done → Read More
The rise of branded ‘edutainment’
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand → Read More
Three reasons to love consumer generated content
Take a moment to imagine how Mad Men‘s Don Draper might respond if you told him his client’s customers would be creating the ads for his new campaign. The concept of consumer-generated media used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGM is both an unavoidable reality and a valuable marketing tool for brands. So what’s changed? The… → Read More
The present and future of online video ads
As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of potential. It can boost both brand awareness and engagement, even on mobile. It’s little wonder marketers are investing so heavily in video ads. Just consider these recent stats: Digital video is the fastest growing ad category, according to ZenithOptimedia… → Read More
Why immersive video is the new digital marketing reality
Immersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’t exactly new, with early forms of VR dating back to the 1950s, but what is new is the extent to which consumers are willing to explore it. One poll cited by eMarketer found that 64% of smartphone owners would like to use VR to “see items in real size and… → Read More
Your official guide to unofficial holiday marketing
With Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing up to deliver a wealth of promotional opportunities, from Tolkien Reading Day to the ever-popular Pi Day, a favorite among dessert and pizza brands everywhere. Unofficial holidays are like office donuts: you never need an excuse to try one (or three).… → Read More
How candy brand Trolli competes with influencer content on Instagram
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One study conducted last March found that 59% of marketers planned to increase their influencer budgets over the next year. Earlier this month, eMarketer reported that 67% of marketers are already using social influencers for content promotion, while 59%… → Read More
The future of digital interactivity lies in innovation
Ask a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive is characteristically more engaging. It allows the viewer to actively participate in the experience, rather than watch passively like they do with TV. An interactive ad is also more likely to boost awareness; one study from video platform Innovid found… → Read More
Three content marketing lessons learned from Super Bowl 50
Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as they take TV’s biggest stage, and with Super Bowl 50 being the third-most viewed telecast ever, the stakes were incredibly high. As usual, the insights we gleaned can be used to inspire and inform future ad campaigns. But their value doesn’t end there.… → Read More
Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. → Read More
It’s time to make online ads good again; the industry depends on it
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? → Read More
Should you use Twitter’s new conversational ads?
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can → Read More
How three brands used Pinterest to win consumers and why you should too
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, → Read More