Margarita Hakobyan
CustomerThink
Salt Lake City, UT, United States
Contact Margarita
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Margarita:
Customer Confidence is Declining – What’s Next for Retail After COVID-19
Much of everything connected with COVID-19 has been surprising. Take for example the V-shaped recovery, the astoundingly small time it has taken to get back to the previous market highs, or even the economic doldrums of today that many companies have breached their all-time highs. That makes it harder to accurately predict what is next for retail after COVID-19, if there is going to be such a… → Read More
Will Coronavirus Transform Customer Shopping Habits
With most Americans under stay-at-home orders, there has been little happening on the retail front outwardly since most stores are shuttered. Instead, Internet usage has vastly changed within a short period of time and consumers have turned to online shopping, only leaving the house for the most essential items they cannot get online. As consumers find a way to continue getting what they need… → Read More
Is Getting New Customers Through Search Engines Hard? Try the Following Options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online. Get… → Read More
7 Ways to Make Current and New Customers Feel Safe
Your new customers won’t be your current customers for very long if they aren’t feeling safe dealing with you. Safety is paramount when it comes to experiencing comfort. The more comfortable your customers feel when engaging with you, the longer they will hang around. Safety and trust go hand in hand. Safety is a lead factor. In the end, making your current and new customers feel safe is the… → Read More
Inexpensive Ways To Attract New Local Customers
For a business to grow, it needs to attract new customers, while also maintaining the customers it already has. But many growing businesses don’t have a lot of marketing dollars to spread around in order to try and grow their presence. This can provide a conundrum for businesses. So how do companies work to resolve this conflict? The answer is to work on finding inexpensive ways to attract new… → Read More
The Rise Of Online Privacy Concerns Inhibits the Customer Online Shopping Experience
Concerns about internet privacy are nothing new. Pew Research started tracking the spread and impact of social media in 2005. Since then, several incidents have highlighted to Americans that their information isn’t as private as they want it to be. Edward Snowden’s releases in 2013, various data breaches at major companies, and, most recently, the fact that bots and Facebook may have played a… → Read More
When The Customer Is The Patient: Lessons From Healthcare Startups
From 3D printing of organs from a patient’s own cells to AI collection and analysis of huge amounts of data to new ways of communicating from patient to patient, the healthcare system has been experiencing huge disruption in recent years. The American Health Care Act has been part of that disruption; by raising questions about how healthcare is delivered and received, health care has become part… → Read More
Should You Ascertain Your Success And Failures With Customer Surveys
When businesses are trying to understand whether or not their websites, customer service strategies, and other develops are working or not, they are often advised to ask customers what they think about what’s happening. Customer surveys are the easiest way to do this. They are delivered in many different ways, from email invitations to social media surveys to surveys after calls. But do they… → Read More
6 Customer Service Skills Every Employee Needs
Customer service teams may perform different functions for every company, in terms of their day to day activities. Some customer service teams primarily work on phones, some on emails and chat, and some work in physical locations. But however your customer service team works, great customer service representatives share certain skills. When you know how to spot these skills, you will have a… → Read More
Humanizing Technology is the Next Step To Improving Customer Experience
More and more companies are utilizing big data, AI recommendations, and chatbots to simplify their customer experiences. This takes a significant load off of customer support representatives, who otherwise end up repeatedly answering simple questions (open hours, mailing addresses, etc). They can then focus on handling more complicated customer sales or concerns that can’t be addressed without a… → Read More
Best Practices For Protecting Customer Data
We live in a world of big data. Between website cookies and credit card information, customer information is gathered and shared in more ways than ever before. Customers know that their data is collected while they browse online, and some customers have awareness of how much information they actually give away just by their basic internet history, but few customers realize how much of that… → Read More
Possible Risks Within Your Company That Could Drive Customers Away
As a business, finding customers in the first place can be a challenge. Driving them away is unacceptable – and expensive. Bringing in new customers costs between five and twenty-five times as much as retaining the customers you already have. If you can identify and mitigate the risks within your company, you can avoid driving your customers away. This will help your business build and maintain… → Read More
How To Find Value When Testing The Customer Experience
When designing websites, graphic interfaces, social media, and more, it’s important to know what the customer is experiencing. To some degree, designers can look over systems and get an idea of how the customer will use a program or site. Their understanding, however, is always influenced by their own experience. They know what things should do, so they are going to make choices that will push… → Read More
5 Things Your Website Is Doing That Drives Your Customers Away
Small business owners often wear many hats. In the early days, solopreneurs and freelancers especially are responsible for creating and maintaining their websites and social media. When you look at statistics like bounce rates and time on page numbers, you may feel overwhelmed – but know that people are coming to your site and not staying. There are several things your website could be doing… → Read More
Great Online Customer Experience Is Your Key To Success
In 2017, more than 1.6 billion people made online purchases around the world, and e-retail sales around the world were worth more than 2 trillion dollars (U.S.). What should that tell you as a business? That more and more of your customers are shopping online. If you want to make sure your company gets the sales and attention it deserves, you need to make sure your online customer experience is… → Read More
Practices That Create Positive Purchasing Experiences For Your Customer
Every business in the world has competition. One crucial way for businesses to differentiate their offerings from their competition is by creating a positive purchasing experience. When customers have a great experience buying your products, they’re more likely to become return customers, share positive experiences, and tell their friends about your company. This helps to build crucial brand… → Read More
5 Ways To Keep Your Customers When Relocating
Relocating can be an incredible boon to companies. They can reduce their operation costs by moving to a new, more affordable facility, they can improve accessibility to public transportation or walkable areas, and they may be able to expand their operations in a new area. Companies relocate their headquarters and entire production processes to take advantage of the cost savings. But relocating… → Read More
How Branding Impacts Customer Purchase Decisions
We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Every business has a brand, every business focuses on its brand, every executive knows that keeping the brand intact is a crucial piece of customer loyalty and retention. But the word has become so common that we rarely talk about how exactly brand identity contributes to when… → Read More
4 Characteristics of Millennial Customers You Need To Know
As the millennial generation becomes the generation with the most buying power in the market, it’s more important than ever for marketers to really understand what makes millennials willing to open up their digital wallets. Much has been written about how millennials are disrupting the American marketplace in many different ways; they’re not buying houses or cars, they’re more willing to buy… → Read More
Here is Why Customers To Be Part Of The Advertising Conversation
There’s an old fashioned model of business marketing that goes something like this: a company creates a product. It creates marketing to go with the product. It pushes out mass marketing in the form of TV ads, radio ads, magazine ads, and possibly free samples in one way or another. And then it sits back and waits for the mass push to do its work, bringing in interested browsers to turn into… → Read More