Tanya Gazdik Irwin
MediaPost
Detroit, MI, United States
Contact Tanya
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Past articles by Tanya:
General Motors CMO Deborah Wahl Opts Out 03/15/2023
The "Voluntary Separation Program" is being offered to all U.S. salaried employees who have spent five or more years at the company. → Read More
Buick Extends 'See Her Greatness' Effort, Adds TikTok 03/13/2023
The TikTok challenge encourages users to share their own moments of greatness through trick shots and other impressive feats. → Read More
Ford, Hyundai Recognize International Women's Day 03/09/2023
The satirical "Ford Explorer Men's Only Edition" lacks the essential features developed by women, including heaters, windshield wipers and brake lights. → Read More
Nissan Shifts Witherspoon To Global Marketing, Hires Kia Exec 03/09/2023
Marisstella Marinkovic is currently director, marketing operations and strategy, at Kia America. → Read More
Dodge Enlists Influencers For Hornet Campaign 03/07/2023
Some of the influencers appear in the final broadcast spot and social media content. → Read More
Nissan Returns To March Madness With TikTok 03/06/2023
The TikTok Now activation is designed to build fan engagement throughout the tournament. → Read More
Subaru Helps Record Number OF Dogs Find Homes 03/03/2023
Subaru retailers donated more than $1.6 million to local shelter partners, helping to support their care for animals throughout the country. → Read More
USPS Selects Ford To Electrify Federal Fleet 03/02/2023
The United States Postal Service's total investment in vehicles is expected to reach $9.6 billion. → Read More
Test Drive: Genesis GV60 Impresses, Unlike EV Infrastructure 02/27/2023
it's unlikely EV hawkers Kevin Bacon and Will Ferrell have spent much time in the flyover states. → Read More
Nissan Supports HBCUs Year-Round 02/28/2023
"It can't be something that you focus on just in the month of February," says Chandra Vasser, Nissan's chief diversity, equity and inclusion officer. → Read More
Toyota, NASCAR Launch Creative During Daytona 500 02/24/2023
A Toyota first, the "Sisterhood of Speed" ad spotlights all female Team Toyota drivers and Olympics /Paralympics athletes together in one spot. → Read More
Toyota Partners With Yahoo For Crown AR Effort 02/23/2023
Potential customers are able to take a 360-degree walk around the vehicle, sit in the driver's seat and virtually drive the sporty sedan. → Read More
Call For Entries: Best In Automotive Marketing 02/23/2023
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. → Read More
Mazda Hires Karma Automotive Design Director 02/23/2023
Jacques Flynn will oversee all aspects of Mazda brand design for North America, including fostering strong collaborations between Mazda design and marketing. → Read More
Amazon Offers Automotive Parts In Dedicated Shop 02/22/2023
Since 2020, Amazon has seen an average 20% increase annually in the number of vehicles U.S. customers have saved in the Amazon Garage. → Read More
Audi Extends Partnership With MLS 02/22/2023
New this year is the Audi Goals Drive Progress Impact Award presented by MLS Works, which will recognize charitable work by players in their communities. → Read More
Goodyear Takes Nostalgic Look At Racing 02/21/2023
The spot debuts as NASCAR marks 75 years of stock car racing and Goodyear celebrates its 125-year anniversary. → Read More
NBA All-Star Sponsors Include Hennessy, AT&T, Ruffles, Kia 02/20/2023
Brands are planning a variety of in-person and remote marketing activations related to sponsorship of the NBA All-Star Weekend. → Read More
BMW Opens Design Studio In U.S. 02/17/2023
The opening of the studio coincides with Frieze Los Angeles, the art show which the BMW Group has supported as a partner for several years. → Read More
Kia Preps NBA All-Star Effort 02/17/2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" from David&Goliath. → Read More