Steve McClellan
MediaPost
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Past articles by Steve:
Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies 03/15/2023
The company spent an estimated $35 million on measured media in the U.S. last year, according to agency research firm COMvergence, with about 90% earmarked for digital channels. → Read More
DBC Brand Communications Expands Into Advertising And Marketing Services 03/15/2023
Joining the agency to lead the new divisions is Aaron Peterson, a content, advertising, and event marketing veteran with close to two decades of experience in the industry. → Read More
Coach Opens First Concept Store, With More To Follow 03/13/2023
The Chicago outpost, which opened Feb. 24, was created by experiential design agency Pink Sparrow. → Read More
Havas Group Reports 6.8% Growth For 2022 03/10/2023
By region, Europe and North America were the biggest contributors to organic growth (7.6% and 5.2% respectively) for the year. Asia Pacific grew by 5.8% and Latin America posted a gain of 13.6%. → Read More
Dentsu Acquires Global Production Powerhouse TAG Worldwide 03/09/2023
The production house will remain based in London under its existing brand and continue to be led by global CEO David Kassler. In addition to its London headquarters, the firm has 2,800 employees across offices in Los Angeles, Nashville, Atlanta, Miami, New York, Manchester, Singapore, Hong Kong, Melbourne and Sydney. → Read More
Mindshare U.S. CEO Amanda Richman Abruptly Departs 03/08/2023
Richman assumed the Mindshare role in April 2021 after serving for nearly four years as U.S. CEO of sibling agency Wavemaker. → Read More
WPP, KDDI Partner To Build Web3 Content Tools 03/08/2023
The companies said the partnership will support Japan's digital creators by joining WPP's scale and digital creative expertise with KDDI's Web3 expertise, which includes the newly launched "Alpha-U" Web3 platform. → Read More
Wunderman Thompson Creates New Commerce & Tech Group 03/07/2023
It's called Wunderman Thompson Commerce & Technology and it combines Gorilla Group, Wunderman Thompson Apps and Diff into a single operation. It will be helmed in North America by former Gorilla Group COO Adam Brown. → Read More
You're The Boss In New Checkers & Rally's Campaign 03/06/2023
Carrying the new tagline, "You're in the driver's seat," the campaign for the drive-in/quick-serve restaurant chain launched Feb. 27 on national broadcast TV and radio, CTV, OLV and across paid social media (Meta, Snapchat, and TikTok). → Read More
Adobe Consolidates Media With Wavemaker, Publicis Media 03/03/2023
The company spent an estimated $335 million on measured media globally in 2022 according to agency research firm COMvergence. → Read More
Stagwell Reports 14% Growth For 2022 03/02/2023
Like most of the other holding companies, growth dipped a bit in the fourth quarter versus the first three quarters of 2022. → Read More
Dentsu, Others Indicted In Olympic Bid-Rigging Scandal 03/01/2023
"The Company takes this situation seriously and offers its sincere apologies to its business partners, shareholders, and all other relevant parties for any inconvenience or concern this may cause," Dentsu stated. → Read More
Report: Dentsu CEO Acknowledges Responsibility For Olympic-Related Bid Rigging 02/28/2023
Reports over the weekend, citing unidentified sources, indicated CEO Hiroshi Igarashi made the acknowledgment under questioning by Tokyo prosecutors. → Read More
Pfizer Launches $1.5 B Global Agency Review That Includes Media, Creative And PR 02/28/2023
The review is global and will be managed in house by CMO Drew Panaylotou, who joined the company last year from Alphabet's Verily. → Read More
IPG's McCann Taps Campopiano For Dual Creative Role 02/28/2023
Campopiano most recently served as Worldwide Chief Creative Officer at Grey, where he oversaw the company's creative product and spearheaded the recruitment of top talent. → Read More
El Pollo Loco Taps Omnicom's Organic For AOR Duties 02/27/2023
Organic is partnering with Austin TX-based Third Ear (formerly LatinWorks), also part of Omnicom, on the account. → Read More
IPG's Mediabrands Wins $1.4 Billion GEICO Media Review 02/24/2023
According to the companies, their collaboration going forward "will modernize GEICO's go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and maximizing media efficacy." → Read More
WPP Reports Nearly 7% Growth For Full-Year 2023 02/23/2023
The company said GroupM had a strong year with 9.1% growth. The growth outlook for this year: 3% to 5%. → Read More
VB+Partners Named AOR For Girl Scouts USA 02/23/2023
The agency will be responsible for brand development including research, brand platform, and creative development, as well as communications development, rollout and measurement. → Read More
Wavemaker Wins $50M Global Media Business For Back Market 02/23/2023
Founded eight years ago, the Paris-based company is expanding to the U.S. and has become a leading renewed technology marketplace with a focus on the circular economy. → Read More