Craig Reardon
SmartCompany
Melbourne, VIC, Australia
Contact Craig
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Craig:
"River of marketing gold": How social media groups can bolster engagement
Social media groups are a marketing treasure trove, and utilising them correctly can result in a huge growth in content views and branding. → Read More
Has the internet skipped this generation of small business owners and managers?
There are worryingly low levels of computer literacy and knowledge of the internet among small business owners, argues Craig Reardon. → Read More
Why we're now all public relations officers
A few years back I worked for a large telecommunications business (you can probably guess which one) where I was a junior manager. Having come from a much smaller business background, adjusting to this large corporate organisation and its ways of doing things took some getting used to. For example, publicity. Where I’d come from, … → Read More
Top nine attributes of effective websites
What makes for a good website? This is a question small business operators are confronted with when embarking on creating a new or replacement website. There’s actually lots more to a great website than meets the eye – tempting as it is to judge a good website by appearance alone. Ultimately, a great website is → Read More
Whoa! Are you positive you need a new “website”?
SME owners are often throwing the baby out with the bathwater – at their expense. → Read More
Why we should applaud JB Hi-Fi's streaming music failure
So Australian music and home entertainment giant JB Hi-Fi has announced it is closing its streaming music service ‘Now’ after five years in operation. It appears that the it was just too competitive, a bad cultural and operational fit, or probably both. Shutting down when streaming music is just gaining momentum – big fail, right? → Read More
Are you ignoring the sales leads in your inbox?
It continues to be my favourite story about ‘medium myopia’ – that condition where business people turn a blind eye to the communications medium that they don’t prefer personally. Usually at their business peril. It goes something like this. An IT guru is called around to the local car dealership to try sort out an → Read More
Why webinars have missed the mark with SMEs
As I discovered it is all about time and technology. → Read More
How much of your online presence can you manage in-house?
Hre’s some ideas that might help decide how much of your digital presence is outsourced and how much you and your staff can do. → Read More
How much for a 10-page website?
Here’s a checklist of what you will need for a professional 10-page website and a rough small business price range. → Read More
It’s time your website was ‘responsive’ or you may be paying the penalty in more ways than one
I’m positive that many small business operators believe that the digital world is some kind of techie conspiracy designed to either make fools of them or fleece them blind. → Read More
168,000 reasons to embrace social network groups
A really big audience is awaiting your quality content. → Read More
Do you know where you are heading online?
The more knowledge you have upfront, the less expensive your digital future will be. → Read More
Is your digital presence in the right department?
You might be allocating online tasks to the wrong person. → Read More
From grudge purchase to growth purchase
Once you change your thinking on digital, the benefits will soon come. → Read More
Has social networking passed this generation of business owners by?
Social networking for commercial or professional purposes remains foreign to most small business operators. → Read More
Why no news is bad news for your business
Success in the online world depends on your provision of regular news → Read More
Bad logo = bad website
The quality of your logo will dictate the quality of your website design – and conversion. → Read More
Top seven surprises when creating your business website
Websites are quite unlike anything a small business operator has done before. Here's some of the likely surprises, both good and bad. → Read More
How much respect do you give your customer’s inbox?
People or organisations with access to your inbox become members of a chosen few. Are your emails relevant enough to maintain this position of privilege with your customers? → Read More