Dan Mitchell
Columbia Journalism Review
Oakland, CA, United States
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Past articles by Dan:
Business writers, please stop comparing market value to GDP
Apple’s market valuation rose above $1 trillion on Thursday—a huge symbolic milestone. The business media handled the story in two predictable ways: First, it made far too much of what is ultimately a meaningless number (the odometer-flip is certainly worthy of note, but $1 trillion doesn’t mean much more in terms of Apple’s value than […] → Read More
The Times tech columnist ‘unplugged’ from the internet. Except he didn’t.
So many writers have produced “I went offline, and here is what I learned” stories that they became a tedious cliché years ago. Cliché or no, however, those stories had one thing in common: the writers of them all actually went offline. Farhad Manjoo, technology columnist for The New York Times, took a different tack. […] → Read More
This Man Just Raised $120 Million for a Fancy Home Juicer
At first glance, the Juicero might seem like yet another frivolous Silicon Valley undertaking. With the admittedly eye-popping amount of capital he has raised (somewhere around $120 million, he says), though, founder Doug Evans says he has solved all of the major problems with home juicing. The Juicero is a new machine that connects to the Internet and takes nearly all of the work (and it can be… → Read More
One in Five Adults Worldwide Will be Obese by 2025, Study Says
By 2025, according to a major scientific survey, about one in five adults worldwide will be obese. The public-health implications are grim. → Read More
McDonald’s pushes movie to schools that shows McDonald’s as weight-loss tool
McDonald's is encouraging teachers to show a film made by an Iowa man who claims he lost nearly 60 pounds by eating nothing but McDonald's for a month. → Read More
McDonald’s pushes movie to schools that shows McDonald’s as weight-loss tool
McDonald’s, lately struggling to find solutions to flagging sales and a weakened reputation, is promoting a movie that advises high-school students that if they eat at McDonald’s, they ... → Read More
McDonald’s pushes movie to schools that shows McDonald’s as weight-loss tool
McDonald's is encouraging teachers to show a film made by an Iowa man who claims he lost nearly 60 pounds by eating nothing but McDonald's for a month. → Read More
Why the new, proposed U.S. dietary guidelines are provoking controversy and ire
On Wednesday, a congressional hearing will take up the new, proposed U.S. Dietary Guidelines, a process that has always been political, but perhaps never more so than it is now. The guidelines affe... → Read More
Whole Foods hit with another lawsuit
Whole Foods has been taking some hits lately. The latest one comes from People for the Ethical Treatment of Animals, which has filed a lawsuit alleging that the chain’s claims about animal we... → Read More
A group of nuns challenges McDonald’s over antibiotics in meat
The Texas group, an investor in McDonald's, filed a shareholder proposal as part of a larger campaign by the Interfaith Center on Corporate Responsibility. → Read More
Lawsuits filed over nation-wide cucumber salmonella outbreak
Two lawsuits, both in Minnesota, have been filed in connection with an outbreak of salmonella, apparently borne by cucumbers, that has killed one person and sickened hundreds of others in 27 states... → Read More
This lawsuit claims Chipotle has been deceiving customers
In April, Chipotle announced with great fanfare that it would no longer serve food made with genetically modified ingredients. On Monday, a law firm filed a class-action lawsuit in federal court cl... → Read More
Here’s how Big Food was affected by the stock market plunge
Many of America's largest food, beverage and restaurant companies are heavily invested in China. So how did the China-induced swoon in the markets affect them? → Read More
Why Italy’s parmesan makers are threatening to sue PornHub
Italy takes pride in its cheeses, and the makers of Parmigiano-Reggiano cheeses are no exception. So when PornHub, an adult entertainment site, launched an ad campaign last week calling “aged... → Read More
Why Cinnabon is proud to employ Saul Goodman
In the penultimate episode of Breaking Bad, bus-bench lawyer Saul Goodman, in fear for his life, prepares to change his identity and go into hiding. “If I’m lucky, a month from now, best-case s... → Read More
Study: Country-of-origin labels don’t hurt beef trade
If the debate over country-of-origin labeling (COOL) were confined to the pros and cons of letting consumers know where their food comes from, that would be great. Instead, the debate, especially w... → Read More
Jerky: the new cupcakes?
There is a jerky explosion going on, and a new acquisition will likely help Hershey hedge against fickle commodity markets. → Read More
Yum’s salty predicament
Taco Bell, Pizza Hut and KFC all rely on salt to bring in hungry, flavor-driven young men. Can owner Yum Brands reduce salt and bolster its image without alienating a core constituency? → Read More
Wendy’s shows that not all burger news is bad
Supposedly, people who enjoy burgers are moving away from giant fast-food chains like McDonald’s, Burger King, and Wendy’s, and toward so-called “better-burger” outlets like... → Read More
The complex calculus of food-label claims
On Monday, Perdue Farms announced that it had agreed to stop using the phrase “humanely raised” on labels for its Harvestland chicken products. In return, the Humane Society of the Unit... → Read More