Mark Athitakis
Associations Now
Phoenix, AZ, United States
Contact Mark
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Past articles by Mark:
Study: Members Need More Customization, Hybrid Options
MCI’s Association Engagement Index found that members want an array of meeting options and expect more individualized connections. → Read More
Are Boards Ready for the Next Crisis?
Two new reports highlight the latest stressors CEOs are facing. But they give short shrift to the role boards can play in addressing them. → Read More
Realtors Association Hits the Road to Meet Members
The National Association of Realtors’ 50-state “Riding With the Brand” tour is designed to reconnect with members and address advocacy goals. → Read More
How to Lead Through Mistakes
Missteps happen, but it can help to focus on the process (not the people) that led to the problem—and deliver a sincere apology for it. → Read More
Expert Tips for C-Suite New Year’s Resolutions
As we settle into 2023, coaches and workplace pros recommend taking the long view and focusing on wellness—your staff's and your own. → Read More
Why Staff-Culture Leadership Means More Now
Turnover remains high, which is a drain on productivity. To keep your people, look at what keeps them engaged. → Read More
A Last Look at Leadership in 2022
For association leaders, the new normal means hybrid offices, more engaged boards, and stronger management---all urgent issues for 2023. → Read More
Study: Membership Tech Is Leaving Engagement Gaps
The Forj survey found that retention may be weaker among newer members due to the lack of ability to connect with others. → Read More
How One Association Cracked International Markets
The National Kitchen and Bath Association sidestepped familiar membership and events models to attract global attention. → Read More
How One Association Handled a Difficult Conference-Location Decision
The National Organization of Minority Architects faced pushback for hosting its conference in Nashville this year. Candid statements and on-the-ground action helped. → Read More
Will Hybrid Office Challenges Ease in 2023?
Organizations are still struggling to find the remote-work sweet spot. One (potentially risky) suggestion: Let individual teams make the call. → Read More
Higher-Ed Groups Create Task Force to Clarify College Costs
The Paying for College Transparency Initiative hopes to have uniform standards around financial disclosures prepared by spring. → Read More
The Case for Supporting Non-Star Talent
Top-shelf workers get the attention, but bubbling-under talent will leave if they feel unappreciated. Associations can help them get seen. → Read More
A Path to Addressing Bias in the C-Suite
Progress is slow when it comes to women in CEO roles, according to a new report. But there are signs of improvement in the boardroom. → Read More
Study: Online and Concierge Services Improve New Member Retention
According to a new study, associations have been using interactive onboarding tools to appeal to new members and improve retention rates. → Read More
Can Twitter (and Your Association) Use a Co-CEO?
In extremely disruptive times, two top leaders can potentially share the burden and offer a model for collaboration. → Read More
Study: Employees Looking for More From Benefits Plans
The Employee Benefit Research Institute’s survey found demand for financial benefits and dissatisfaction with current overall offerings. → Read More
What "Recession Ready" Means Now
In 2019, fears of a recession were swelling. The fears are back again, but lessons learned from the pandemic can help groups address them. → Read More
Museum Group Launches Plan to Bring DEI to Accreditation
The three-year initiative marks the American Alliance of Museums' first major update to its standards in 20 years. → Read More
How Leaders Can Take Feedback in Stride
Anybody in the C-suite knows handling criticism is part of the job. But ensuring that you hear honest opinions requires planning. → Read More