Susan Wenograd
SearchEngineJournal®
Richmond, VA, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Susan:
Google Ads Unveils Enhancements to Lead Form Extensions
Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts. → Read More
Microsoft Ads Rolls Out Redesign of Management Interface
Advertisers will likely find this interface very familiar, and a welcome change for efficiency. → Read More
Microsoft Ads Rolls Out Redesign of Management Interface
The new format favors two toolbars to the left, with the main information populating the right-hand pane. → Read More
Hulu Launches Beta for Self-Serve Advertising Platform
Aimed at small and medium-sized businesses, the new beta aims to give lower-budget the opportunity to appear alongside nationally-known shows. → Read More
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
TikTok's fastest growing user base is 25-44 year olds with high disoposable income, representing the group media buyers used to rely on Facebook for most. → Read More
Facebook Ad Ban Heats Up Heading into July, Stock Drops 8%
As more advertisers call for changes to Facebook's content policies, they are hitting them where it hurts: the pocketbook. Unilever is the latest to join the fight. → Read More
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
TikTok has announced a new, streamlined portal for ad management. This move shows their seriousness at taking a share of the digital ad dollar market. → Read More
Google Banning Certain Categories for Employment, Housing and Credit Ads
Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. → Read More
Facebook Continues Creating In-Stream Ad Transparency
Facebook Ads continues to signal its seriousness in growing the in-stream ad placements by creating more transparency for brands with tool expansions. → Read More
Google Ads Beta Testing Curbside Feature Pickup in Shopping
Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. → Read More
YouTube Expands Ad Format Options for TV Screens
YouTube's announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19. → Read More
Google Smart Shopping Beta Testing New Customer Only Goal
Google's Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition. → Read More
Amazon Ads' Skyrocketing Growth Year Over Year
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b. → Read More
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19. → Read More
TikTok Finally Opens Ads API to a Partner: Sprinklr
The rapidly-growing social media gian TikTok has green lit their first advertising API connection with Sprinklr as a partner. → Read More
Snap Launches First Commercial Option on Snapchat Shows
Snapchat is now offering to let for advertisers to be the first ad a user sees that day in their first Snap show session. → Read More
Microsoft Ads Introduces Cookie-Based Experiment Feature
Microsoft Ads added an additional feature to the Experiment functionality launched last July: cookie-based audience specifications. → Read More
Google Call Only Ads Now Include Link Option
Google Ads Call Only ads will now offer advertisers the option to include a link to their website. → Read More
Breaking: Google Ads to Require Identity Verification
Google will begin requiring documentation of user identity and geographic location for advertisers. Here's why and what's changing → Read More
Google Ads Releases Details Around the $340m Credit for SMBs
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March. → Read More