Theresa Hegel
ASICentral
Emmaus, PA, United States
Contact Theresa
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Theresa:
Feed Your Feet With Avocado Toast Shoes
We've reached peak millennial baiting. In what seems like it should be an elaborate... → Read More
'Pooey Puitton' Maker Seeks Parody Protection
Does a popular poop-shaped toy purse piggyback on the fame of French luxury retail company... → Read More
How to Succeed with "Moment Merch"
It was just a regular summer away game for the Houston Astros, the last in a three-game series against the Seattle Mariners. Astros first baseman Tyler White hit a home run and skittered back to the dugout to celebrate. After White ran the gauntlet of high fives, he and a handful of his teammates whipped their heads around in a smooth, choreographed motion to level an intense, poker-faced stare… → Read More
Branded Gift Wrap Hot This Year
Looking for the spiciest trend of the holiday season? Look no further than the branded... → Read More
Coral Reefs Inspire 2019 Color of the Year
If the Pantone Color Institute has anything to say about it, 2019 will be a year of... → Read More
Washington Proposes State-Wide Plastic Bag Ban
Washington is angling to become the second state - after California - to ban single-use... → Read More
State of the Decorated Apparel Industry 2018
The economy is growing and optimism in business is riding high. Except, it seems, in the decorated- apparel industry. That’s the major insight from this year’s State of the Industry report. It’s not a story of stagnation, but decorators are certainly reporting a tale of dampening enthusiasm. On average, they are less optimistic about the industry than they’ve been in previous years. The majority… → Read More
Why Influencer Marketing Is Crucial
Marketing expert Adam Buchanan delivered powerful, practical advice on how promo companies c... → Read More
Using Automation to Jumpstart Your Decorated Apparel Business
The right equipment and software – paired with thoughtful processes – can increase productiv... → Read More
6 Advances in Apparel
Take a look at the biggest up-and-coming trends in clothing. → Read More
Steak-Umm Capitalizes on Twitter Fame With Swag Store
For a profile in how a clever social media strategy can be leveraged into offline swag... → Read More
Instagram Takeover: Gray Wolf Promotions
Gray Wolf Promotions in Bedford, TX, is the latest decorator to do the Wearables... → Read More
Why The Medium Of T-shirts Matters
When it comes to T-shirts, the medium isn't always the message, but the founders of... → Read More
The Age of Apparel Activism
The revolution won’t be televised, but you can bet it will be merchandised. Need proof? Just visit the home page of any major protest movement of the last few years, and in less time than it takes to chant “Give peace a chance,” you’ll find the “shop” button and be transported to a well-stocked virtual storefront. The webstore for the Women’s March, which has drawn millions of protesters… → Read More
Q&A: Video Games Fertile Ground for Merch
Video games are big business, so it's no surprise that the merch surrounding beloved... → Read More
Texas Supreme Court Overrules Bag Ban
The court ruled that the state’s waste disposal laws trump local ordinances. → Read More
Victoria Wins Court Battle to Ban Plastic Bags
The Canadian city of Victoria has won a court battle over its right to ban plastic bags,... → Read More
Plastic Bans Pondered Across the Globe Could Impact Promo Industry
Last week, people were horrified when a pilot whale that had been discovered in a canal in... → Read More
Decorators’ Nightmare Scenarios – Solved!
We have the answers to the burning questions that keep you up at night. → Read More
Q&A: Why Decorators Need Online Design Tools
Many apparel decorators and distributors worry about how they can compete with large-scale... → Read More