Mark Bergen
Bloomberg
California, United States
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Past articles by Mark:
The Great American EV Battery Revolution Might Finally Be Here
Companies plan dozens of factories in hopes of building a domestic supply chain from scratch. → Read More
Gates-Backed Venture Plans to Build $760 Million Battery Plant
Form Energy Inc., an energy-storage company backed by Bill Gates’s Breakthrough Energy Ventures, is planning a $760 million factory in West Virginia, the latest plant announced in the aftermath of President Joe Biden’s landmark climate law. → Read More
Capturing Carbon With Giant Algae Ponds in the Middle of the Desert
Brilliant Planet aims to engineer algae blooms to remove emissions, and then sell the service in carbon markets. → Read More
Google’s Low-Tech Plan to Solve the Opioid Crisis
A rehab clinic in Ohio meant to highlight the company’s futuristic approach to medicine has instead shown the value of old-school care. → Read More
Just a Few People Crowned Some of YouTube’s Earliest Hits
How “coolhunters” helped make YouTube into an internet sensation before the algorithms took over. → Read More
YouTube Went to War Against Terrorists, Just Not White Nationalists
A new book details the video site’s ongoing struggles with the blurry lines of extremist speech. → Read More
VCs Say Climate Bill Will Help ‘Prime the Pump’ for Startup Growth
Investors are enthusiastic about the Inflation Reduction Act’s impact on renewable energy, EVs and Fortune 500 companies. → Read More
The Indian Government’s Fight Against ‘Fake News’ Targets Political Dissent
WhatsApp and Twitter are pushing back against calls to yank content and weaken encryption. → Read More
ADT Is Betting Google Can Drag It Into the Future
The century-old security giant best known for its octagonal blue logo is banking on a smart-home partnership with a company that’s also one of its biggest threats. → Read More
Google Strives for a Comeback in D.C.’s High-Stakes Popularity Contest
The search giant is trying to catch up to Microsoft, the current master of Washington diplomacy. → Read More
How AI Can Make Weather Forecasting Better and Cheaper
Atmo wants governments to buy its supercomputer to so they can better prepare for extremely uncertain weather. → Read More
Facial Recognition Marches Forward, No Matter What Facebook Says
Despite some high-profile pullbacks, companies aren’t giving up on the AI technology. → Read More
Big Teacher Is Watching: How AI Spyware Took Over Schools
The pandemic caused schools to embrace laptops, tablets, Zoom, and an app called GoGuardian that tracks everything students (and, sometimes, parents) do online. → Read More
Google Won’t Fund Sites, YouTube Videos That Deny Climate Change
Alphabet Inc.’s Google will ban advertisements and stop funding media that contradict scientific consensus on climate change, another attempt from the internet giant to stamp out environmental conspiracies it has fueled for years. The new prohibition applies to commercials Google places online, as well as the websites and YouTube videos that run Google ads. It includes any content that denies… → Read More
Patreon Battles for Creators by Investing in Original Content
Ahead of a potential IPO, the $4 billion startup is transforming itself as competition from tech giants intensifies. → Read More
A Crack Opens in the App Store Economy
Apple says it won its lawsuit with Epic, but the court’s decision shows how app store gatekeepers could lose control. → Read More
YouTube Boasts $30 Billion in Payments as Creator Wars Heat Up
Social media companies have thrown considerable resources and money at online creators in recent years. YouTube would like to remind everyone that it throws the most. → Read More
Waymo Is 99% of the Way to Self-Driving Cars. The Last 1% Is the Hardest
The world’s most famous autonomous car shop has lost its CEO and is still getting stymied by traffic cones. What’s taking so long? → Read More
Google Is Saving Over $1 Billion a Year by Working From Home
With Covid-19 restrictions lifting, more people are booking trips and hotels online, which is very good for Google’s advertising business. Google’s employees, however, are working from home and not traveling as much on the company dime -- and that’s also good for its business. → Read More
Google AI Researcher’s Departure Ignites New Conflict Over Ethics
The sudden exit of Timnit Gebru has aggravated concerns about whether the search giant is doing right by its AI researchers and its Black employees. → Read More