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John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted. Well, that might hold for traditional → Read More
Each passing day, business owners find new ways for leveraging the internet to help them operate more efficiently, save money, and build profits. If → Read More
Running your own business may seem like a dream job but it involves a huge amount of hard work, risk, financial and other resources, as well as a great → Read More
Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work for themselves. Dubbed ‘the → Read More
Digital marketing changed the nature of marketing and the skills required to effectively manage the day-to-day marketing operations. That means upskilling → Read More
These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real → Read More
When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations → Read More
The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions now run on Andriod devices); → Read More
Events marketing is a commonly used tool for everything from product launches to networking events because events work for driving interest in your → Read More
The internet is a powerful place to spread the word about your nonprofit organization to build support, influence policy, and fundraising. The internet → Read More
It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. But, how can you achieve that without → Read More
Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead → Read More
Now might seem like a great time to start a new venture, especially if you face long-term challenges finding a new position after the pandemic. Also, with → Read More
Being successful as an entrepreneur is tough. You need to prepare for long nights and hardly any time off. Even with all that hard work and risk, aspiring → Read More
Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with → Read More
Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most businesses need → Read More
As the world shifted online, the tools used to find new products and, ultimately, purchase them moved online, as well. Especially during the pandemic when → Read More
SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement an effective SEO strategy, → Read More
Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing → Read More
Google Analytics is an amazing, free platform that’s been around since 2005 and is still the world’s leading analytics platform for understanding a → Read More