Vikas Agrawal
SearchEngineJournal®
California, United States
Contact Vikas
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Vikas:
Top 14 Tools That Will Help You Create Better Content
Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics. → Read More
How to Manage Social Media During Global Crisis
Almost everyone has a social media account nowadays. Social media and the internet connects every person in any part of the world. We live in a world of Instant updates and trends where people share every moment of their life with friends and family. While Social media is a commonplace for sharing Selfies, Funny gifs, Friend’s birthday parties, and vacation pictures. But it is horrifying for… → Read More
4 Proven Ways to 5x Your Conversion Rate
Want better conversion rates? Of course you do! Here are four ideas that can significantly help boost your website's conversion rate. → Read More
Three Customer-Centric Ways Consultants Can Leverage Content Marketing
Content marketing has been proven to work across diverse industries. From manufacturing to retail, from sales to advertising, content marketing is often extremely effective. And in this era of mistrust, you’d be missing out if you’re not using some form of content marketing as a consultant. Sure, tactics often differ between industries, but when done right, they can produce amazingly positive… → Read More
4 Ideas to Combine Email Marketing & SEO for Stellar Results
Email and SEO can actually work together to help you reach your marketing goals. Here are four ideas to help you do just that. → Read More
GDPR Extortion: Protect Your Business and Customers
Remember what your email inbox looked like some months back, precisely the month of May? For some time, some of my peers expected every email subject line in their inbox to begin with a “updates to (insert company name) privacy policy.” Maybe you felt that way too. While the Facebook/Analytica scandal caused widespread contention about data privacy, GDPR has caused its fair share of debates and… → Read More
Three Newer Internet Marketing Best Practices to Try
Perform a Google search for any variations of “internet marketing best practices” or “online marketing best practices” and you’ll find millions of results. Countless articles have already been written on the topic and you’re likely to find several articles touting the same best practices. Create epic content. Promote your content. Build an email list. Nurture your list. Pitch your products or… → Read More
4 Things to Do When Your PPC Campaign Isn't Generating Leads
Are your PPC campaigns not generating leads? Can’t find a solution? You can still save a failing PPC campaign. Here’s what you should do. → Read More
How to Use Crowdsourcing to Increase Customer Engagement and Satisfaction
When Jeff Howe coined the name “crowdsourcing” in 2005, even he would hardly have believed a Google search for the word in 2018 would turn up millions of results. In reality though, “crowdsourcing” has been around in one way or the other longer than when Jeff invented the name 13 years ago. But from a business (for-profit) perspective though, why is crowdsourcing important? Research has shown… → Read More
How to Create High-Quality Content
Want to create high-quality content but don't know how? Here are eight tips that can help you get started and come up with your best content yet. → Read More
10 of the Best Tools to Monitor Your Online Reputation
The ability to keep track of what people say about your brand online is beneficial. Here are 10 tools that can help you monitor your online reputation. → Read More
Reasons Why Customer Experience Sucks With Your Software
Whatever you want to accomplish, whether on the internet or with your business, there’s most likely a software to help you do it with ease. To put this flood of software in perspective, think about the marketing world for a moment. In 2011, there were just about 150 marketing software. In 2016, the number had grown to 4,891, and a year later, it stood at 5,381. The Saas (software as a service)… → Read More
How to Use Infographics for Link Building
How do you build links with infographics the right way in 2018? Here are the steps you need to take to build quality back links to your website. Start link building and make your site #1 on the search engine. → Read More
3 Ways Digital Marketers Can Use Machine Learning
This article will provide you with three of the best ways you can leverage machine learning to become an even better digital marketer. Get started today. → Read More
The Ultimate Guide to Webinars: 37 Tips for Successful Webinars
Want to create or present amazing webinars? Here are 37 tips on webinar strategy, planning, marketing, hosting, and presenting that can help you succeed. → Read More
Natural Disasters: How they Affect CX and What You Can Do About It
The impact of natural disasters on businesses go beyond just customer experience. But I’m sure you know that already. However, such knowledge doesn’t make such occurrences any less painful either. Even when you know in advance that there will be a natural disaster, you may still not be adequately prepared to handle the aftermath. And that’s especially true for small businesses with limited… → Read More
5 Critical Components of Information Technology That Will Make or Break Your Business
Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That statement certainly made a lot of sense when the famous philanthropist and business magnate utter those words in the 90s. However, today, being on the internet is not enough to ensure the survival of your business. The business landscape is fast evolving.… → Read More
How to Use Infographics to Spice up Your Online Course
Stand out from the crowd and make your online course unique. Here are steps you can take to boost your course content with infographics. → Read More
How DevOps Can Help in Improving Customer Satisfaction
The advent of Digital Revolution has changed, not only the way people live their lives, but also the way businesses interact and reach out to their customers. In fact, major overhauls have occurred in terms of giving overall customer satisfaction, particularly in the technological aspect of a 21st-century company. These advancements in technology is widely influenced by the emergence of new… → Read More
Is Building A Community Based on Your Business Okay?
Common knowledge depicts traditional business as a place where profit goes before anything else. But throughout the years, this picture has been challenged by the times and trends. Recently, businesses that seek to establish connection with all their stakeholders, from employees to customers, are on the rise. This connection is more commonly expressed through community building. This setup… → Read More