John Giffen
Inman News
Franklin, TN, United States
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Past articles by John:
Is it time for you to hire an assistant?
The decision to hire or not hire an assistant is up to you, but they can be the best thing you can do for your business to take it to the next level. → Read More
When it's time to call your broker: 10 issues you should ask for help with
Do you know when it's time to loop in your broker? Here are 10 situations when agents should think about getting their managing brokers involved in the transaction. → Read More
How to create a daily plan of action that leads to success
I discovered years ago that my productivity increased — and my business goals were more likely to be achieved — if I had a list of things I needed to do each day. → Read More
How to use the '1-7-30' method to realize your goals
Focusing on realistic and attainable goals is critical when establishing business and personal ambitions. Shorter-term goals allow you to zero in on what needs to be done now to meet them. Here's how you can plan for the short and long term. → Read More
8 steps for crafting a winning 2020 business plan
What's your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a business plan. → Read More
Where are the offers? How to avoid the overpricing mistake
A brand-new listing always appears on the “hot listings” page or at the top of the active property list. That's why it's critical that a new listing should be correctly priced before the ink on the listing agreement has time to dry. Here are five things that every listing agent should discuss with their would-be clients to arrive at the right price. → Read More
Amateur hour! How to keep your cool with other agents
Bad communication practices in transactions lead to misunderstandings and can mask unethical and unprofessional behavior. They can also diminish goodwill, undermine trust and lead to a build up of resentments that could derail your transaction. Here's how to avoid all of this. → Read More
9 telltale signs it’s time to fire your client
A solid working relationship is built on trust, loyalty and honesty. When even one of those elements is broken, the relationship is in jeopardy. Watch for these signs that your agent-client relationship is in trouble. → Read More
Homebuyer’s remorse: 6 ways to prevent unhappy campers
What causes remorse? Being human often means being indecisive, especially about big purchases like a house. Here are six ways to help clients keep their eyes on the prize. → Read More
9 tips for making sure your client relationships aren't 'complicated'
Client relationships have interesting dynamics. Some are easy, and some are very difficult. Here are some pointers I’ve picked up along the way to help you manage your client relationships to perfection. → Read More
5 ways to prevent misunderstandings over electronic signatures
Some people always want to have a paper trail. Here are five ways to make clients feel comfortable with all electronic signatures and paperless transactions. → Read More
Don’t let iBuyers scare you off! 5 strategies for handling the situation
Change in life and in business is a constant. The only way you can survive is to understand how the industry is changing and navigate based on your insights. Here are five fundamentals to keep in mind as our industry evolves. → Read More
How buyer’s agents must adapt to survive
Buyer’s agents must face some cold hard truths about what lies ahead for our industry and prepare to adapt their current business practices to thrive in the future. Here’s why. → Read More
7 no-brainers for keeping it civil online
Social media has grown over the years to play an integral role in real estate agents’ business lives: It’s become a primary advertising tool for listings, as well as for promoting an agent’s business. Facebook and Twitter have become essential resources for agents. → Read More
Don't Ghost Your Clients: 8 Inexpensive Ways To Keep In Touch
Clients are the No. 1 source for referrals — especially past clients. They’re in a position to refer business to you because they’ve had first-hand experience with your service. Here’s how to stay on your clients’ minds after the deal is over. → Read More
5 fundamental principles every agent should follow
It’s so easy to forget the fundamental principles that always lead to success in building, growing and sustaining a real estate business. Here’s a simple reminder. → Read More