Cynthia Dearin
SmartCompany
Sydney, NSW, Australia
Contact Cynthia
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Past articles by Cynthia:
What’s stopping your business from “going global”?
Many business operators talk about "going global" but not many of them actually get out there and do it. So what's holding them back? → Read More
What I learnt from my biggest international business mistake
More than a decade ago, I made an international business mistake, which cost me dearly. I want to tell you about it. I was initially so embarrassed that I couldn’t talk about how I’d stuffed up. But with hindsight, I realise how much that mistake taught me, and I’d like to share the story with … → Read More
Can little Aussie food companies really take the world by storm?
There has been a lot of talk about Australia becoming the “food bowl” of Asia over the last few years and the trade statistics indicate Australia’s trade with the rest of the world in food products continues to increase. Take for example, wine sales, which increased in value by 11% in 2016, reflecting increasing demand for … → Read More
Attention SMEs: Your "next big thing" is overseas
As an SME leader, your top priority is to grow your company. You understand that building a pipeline of work, securing recurring revenue and scaling your business depends upon identifying opportunities and being prepared to capitalise on them. What you may not have realised is the “next big thing” for your company — that once → Read More
Why you business should care about the Year of The Monkey
Gong xi fa cai! Welcome to the year of the fire monkey! It’s Chinese New Year this month and in 2016 Chinese people around the world are welcoming the Year of the Monkey! If you do business with China or have colleagues who are Chinese, this is one holiday that you should know about and pay → Read More
Five ways to create trust in international business
Too often, trust in international business is low. → Read More
The inside view from a trade delegation to the Gulf States
Australian SMEs in the areas of education, healthcare, food security and infrastructure have the potential to develop strong export markets in the Gulf States. → Read More
So you want to find a Middle Eastern investor? Five pitfalls to avoid
With domestic finance increasingly hard to come by, some companies – especially small businesses – have turned their focus outwards, with some looking to investment from the Middle East. → Read More
Is your SME ready to succeed in international markets? Seven questions to ask – Part 2
Thinking about taking your company overseas? Whether you're planning to export or open a new office, you need to be able to answer these questions first. → Read More
Is your SME ready to succeed in international markets? Seven questions to ask – Part 1
Becoming an exporter is a big step for most SMEs. Here are some questions to ask before your business ventures overseas. → Read More
Trying to quack a foreign market? Make sure you know the culture and regulations on the product you’re selling
Before you decide to export to a particular market, carry out thorough research to make sure that your product is suitable for that market. → Read More
Seven essential tips for doing business in the Middle East
Are you considering expanding your business to the Middle East? If so, there are some absolutely essential cultural differences you absolutely need to be aware of. → Read More
Thinking of exporting? Here are nine reasons to get started
Exporting provides many more benefits to a company than just the obvious boost to the bottom line. → Read More