Lauren Walker, Inman News

Lauren Walker

Inman News

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Past:
  • Inman News

Past articles by Lauren:

These companies have eyes on the horizon as sponsors of Inman Connect New York 2023

We wanted to hear from the companies that have already prioritized sponsorship of the kickoff event of 2023 — Inman Connect New York. They’re clearly forward-thinking and have a vision for what’s to come. Let’s get into it! → Read More

Inman Connect sponsors look forward to a new year in a new venue in New York

Inman Connect New York is coming up soon and sponsorship opportunities are selling out fast. Already, dozens of sponsors are lined up to be part of this exciting, new year’s kickoff event! → Read More

Inman announces 27 sponsors and exhibitors for Inman Connect

Jan. 20, 2021 – Inman Group® announced 26 companies that will sponsor and exhibit at Inman Connect, a 3-day virtual event Jan. 26-28, 2021. → Read More

What do Inman’s 2021 events have in store for sponsors?

This lineup of digital and in-person events will deliver new business opportunities and for exhibitors and vendors → Read More

Step-by-step success with sponsored content

Once upon a time, there was a company. That company had a story to tell. They told it in such a way that all who read it understood why the company was a good company. And then they lived happily ever after. → Read More

Former Creative Director for Vincent Camuto joins Inman for an exclusive session

On Thursday, July 30, Louise Camuto will join Concierge Auctions Co-founder and CEO Laura Brady and Inman of Head of Global Community Laura Monroe for an exclusive interview about working in synergy to market luxury properties and exceed clients’ expectations. → Read More

New ways to engage the Inman audience

The companies that serve the real estate industry are able to build awareness, drive demand, and establish their executives as thought leaders through the various Inman channels. Each opportunity is purpose-built to deliver a message, an experience, a call to action. → Read More

Sponsors react to Inman’s first virtual event: “Let’s do it again!”

In the first week of June, the industry came together for the inaugural Connect Now event. This fully remote, fully immersive digital event took place over the course of three days, bringing together attendees from across the country and the world. They all tuned in from kitchen counters, home offices, living room sofas, passenger seats, back porches, and more. → Read More

What sponsors can expect at Connect Now

For the last few years, an idea was floating around the Inman events team: a virtual event in addition to our in-person conferences. That’s why, when the COVID-19 outbreak happened, the team had ideas and plans ready to make this remote experience a reality. Connect Now is a full-fledged, immersive, digital event that will kick off June 3-5. → Read More

What are real estate professionals doing right now?

The Inman Partnership Team wanted to better understand what our audience needed from vendors. So we looked at the content that these folks are reading and sharing as a signal of what they need to stay relevant, competitive, and ready to do business. This content shows us where their minds are today and how they’re thinking about tomorrow. → Read More

Do you make these digital advertising mistakes?

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign. → Read More

How real estate vendors can leverage the 6 stages of intent

In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingly, it’s a win. → Read More

What’s the best digital marketing strategy for you?

In a recent interview, Agent Image co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand and how best to communicate it online. → Read More

Luxury Connect moves to Las Vegas in 2020

After a successful 6 years in Beverly Hills, Inman is moving Luxury Connect to Las Vegas. So what does that mean for attendees and sponsors of the premier real estate conference for luxury agents and brokers? → Read More

The all-in-one solution vs. best-in-class: A head-to-head comparison

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. → Read More

Inman Connect New York welcomes international groups

Every year, nearly 4,000 real estate professionals invest in themselves and their businesses by attending an Inman Connect event. And many times, they don’t attend alone. Group ticket packages have been an effective way for attendees to save on the cost of their registration. → Read More

Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. → Read More

5 ways to use leftover marketing budget right now

This time last year, your team probably sat down to determine your marketing budget for 2019. And now that the year is nearly over, there is a problem with anything leftover. Either you use it or you lose it. → Read More

Brand leaders take the stage at Luxury Connect

At Luxury Connect 2019, Inman carried on our tradition of bringing new voices to the stage, sharing expertise and experience to help our audience grow. Two such voices belonged to Agent Image and Side, Inc. → Read More

A vendor’s roadmap to reach agents and brokers

Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit the channel. → Read More