Aditi Sangal
Digiday
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Aditi:
Twitter’s Sarah Personette: We want to contribute to publishers' bottom lines
Twitter's Sarah Personette discusses how Twitter can contribute to brands’ bottom line, why the platform is open to regulation and more. → Read More
Hearst’s Troy Young: Access to data drives organizational change
In the latest episode of our podcast, Troy Young talks about culture changes at Hearst. → Read More
New York Times' Millie Tran: Platforms are now more about private sharing
"A lot of signals are garbage and the role of an editor is to understand the signals, apply news judgement to it and understand what’s worth pursuing.” → Read More
Financial Times’ John Ridding: Every publisher needs a subscription strategy
"It’s a lot easier understood than done. It takes a long time to build the technology, technique, the expertise and build a relationship with readers to get them into a subscriber relationship.” → Read More
Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
"It’s very narrow to think we’re simply competing with other spirits or other brands in our vertical.” → Read More
Forbes’ Mark Howard: Advertising is still a double digit growth business
In our latest episode, Forbes' Mark Howard talks about the ways they’re looking at revenue diversification, why a paywall isn’t right for them and more. → Read More
Salesforce’s Stephanie Buscemi: 'Reach is going out of fashion'
"Specific to tech, there is a trust crisis. It’s a big focus to ensure we restore trust. Research shows 90% of consumers will stay loyal to a brand they trust." → Read More
Barstool Sports’ Erika Nardini: Barstool aims to hit $100m in revenue in 2020
"We have a healthy advertising business and a commerce business. But we’re also building a subscription business and a pay-per-views business.” → Read More
Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model
Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more. Edited highlights below. Shopify Plus was important to retain merchants. “When Shopify was first founded, it was focused on the small business segment of the market. That was by design. As we grew, we saw those small businesses also grow really big, really fast. They were… → Read More
'We try not to do the boring stuff': Noah Shachtman has big plans for The Daily Beast
"There are sections of the Mueller report that read like a Daily Beast clip file, and I’m incredibly proud of that." → Read More
Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands
"As people buy more products online outside of the category, they start expecting the same inside the category." → Read More
Meredith's Jon Werther: Apple News+ is a growth opportunity
Werther discusses diversifying revenue, competing with platforms and more. → Read More
Note To Self's Manoush Zomorodi: Podcasting needs to experiment with new revenue models
Note To Self's Manoush Zomorodi spoke to Digiday about the future of podcasting and whether or not subscriptions can work. → Read More
Hearst’s Mike Smith explains WTF is programmatic advertising
Mike Smith, chief data officer at Hearst, on the Digiday Podcast explains programmatic advertising for the layman. → Read More
Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
"We see this as the future of retail and physical space." → Read More
Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage'
News of a potential IPO at Casper and Glossier’s entry into the unicorn club means there is no lack of success stories in the direct-to-consumer markets. But it’s not all rainbows: While there are successes, there are also questions being asked of how long the industry can sustain itself. With a plethora of new brands launched every day, built on VC money with tall growth targets, it’s fair to… → Read More
Conde Nast CRO Pamela Drucker Mann: Not all brands are worth paying for
“We’re going to create content for platforms on which we can monetize." → Read More
MM.LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
"It's hard to be a discerning customer online without seeing it in person. The challenge was how to sell not-cheap products online." → Read More
Columbia University's Emily Bell: Platforms need to pay for polluting the journalism environment
"My hope is we develop policy around it that says you have to have proper funding for local media and some regulation imposed on platforms." → Read More
Group Nine’s Christa Carone: We're committed to the distributed media model
The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment, to build a sustainable media business. At a live recording event of the Digiday Podcast, Group Nine president Christa Carone said the strategy has paid… → Read More